Jeffree Star is an American Youtuber, singer, entrepreneur and an internet personality. He also founded and is the owner of Jeffree Star Cosmetics. He is very well known for his transgressive, gender-bending appearances and persona. He has 14 million followers on Instagram. He was the fifth highest-paid YouTuber as of December 2018 according to Forbes magazine with an earning of $18 million from his YouTube endeavours alone.
Jeffree Star was born as Jeffrey Lynn Steininger Jr in Orange County, Los Angeles, California. He was born on 15 November 1985. Star was solely raised by his mother, Marra Shubyann Lindstrom Steininger since his father, Jeffrey L. Steininger committed suicide when Star was just 6. As a kid Star would regularly experiment with his mother’s makeup. I loved putting on makeup and when he was in junior high he even convinced his mother to let him wear it to school.
Jeffree Star did his schooling from Pacifica High School in Garden Grove, California. He did not attend college. Instead, he moved to Los Angeles and did various makeup, modelling and music jobs to support himself. He recalls that on weekends he used fake IDs to attend Hollywood clubs where celebrities would hire him for makeup work at their homes.
Jeffree Star started using the then-popular social networking site, MySpace in 2009 with the intention to further his music and fashion design career. He used the platform for blogging about his life and making social commentary on self-image and confidence, fame, beauty and life. His profile on MySpace had a huge number of followers and his photoshoots posted there would frequently get more than 50,000 comments. The daily ranking on MySpace would place him in the top tier making him one of the most popular independent artists.
Drummer Samantha Maloney encouraged Jeffree Star to start making music. This is how his career as an electronica and pop vocalist began. He was advertised as part of True Colours Tour 2007 which travelled through 15 cities in the United States and Canada. The tour which began on June 8, 2007, was sponsored by LGBT Logo channel.
Jeffree Star released his first studio album named Beauty Killer in 2009. It was also is an only studio album. The album peaked at number 7 on the US Billboard Top Electronic Albums chart and number 122 on Billboard 200. One of the album’s songs Lollipop Luxury featured rapper, Nicki Minaj. Star embarked several world tour to promote his music.
In 2010, Star signed to the record label, Konvict Muzik which was founded by R&B singer Akon. Akon had even described Star as the next Lady Gaga. But in 2013, Star abruptly left the music industry under unclear circumstances.
Jeffree Star founded his e-commerce makeup brand which he named Jeffree Star Cosmetics in 2014. According to Star, he was nearly bankrupt after leaving his music career behind and that he used whatever savings were left to start his cosmetics brand. He used YouTube to promote the brand through videos. He is one of the earliest makeup personalities to do so. This led to the success of his YouTube channel. Currently, his YouTube channel has 16.7 million subscribers and over 2.4 billion views. He gets more than 10 million views on his videos. He posts vlogs, makeup tutorials, makeup reviews etcetera on his youtube channel.
The first cosmetic Jeffree Star released was velour liquid lipsticks. He followed it by releasing highlighter palettes, lip scrubs, eyeshadow palettes and even clothing and accessories such as makeup bags and mirrors.
The net worth of Jeffree Star is estimated to be between $200 to $250 million. He is one of the richest YouTubers in the cosmetics business. According to Forbes magazine, his brand Jeffree Star Cosmetics make $100 million per year. The magazine reported that in 2020 he made $15 million off YouTube and is the top-ten highest-paid YouTube stars. He lives in a luxurious house in California and owns several foreign sports cars. His home in California’s Hidden Hills has eight bedrooms and thirteen bathrooms. He paid $14.6 million for the house. He even owns a 70-acre Wyoming ranch. His impressive car collection features Bentleys, Aston Martin, Lamborghinis and Ferraris.